As an award-winning international Creative Director and Digital Copywriter, I have delivered global creative and strategic solutions for many of the world’s leading automotive, financial, IT, travel and FMCG brands.
My diverse experience covers creating integrated marketing campaigns across Europe, ME, FE, Australasia and USA; the spectrum of digital including mobile, app, online, e-comms, IA, UX, UI and wearable tech; global branding projects; shopper, retail and experiential.
During my time as a Director of London agency, First City BBDO, I helped grow the business from £6m to £15m turnover. Maintaining and building relationships with new and existing clients, their partners and stakeholders was integral to this success; either face-to-face or utilising BBDO’s international network.
My awards are not just for creativity but also effectiveness and include Cannes, Creative Circle, IPA Effectiveness, LIAA, Marketing Magazine Awards, New York Film Festival and B2B Awards for brands including Bachelors, Dyrup, Easynet, EDF, TfL and Virgin.
Mentoring is a pleasure and I am proud to have spent 10 years helping NABS mentor marketing students and overseas interns; my teams have won D&AD Student Awards.
Ask 'why your brand exists?' not what it does. Apple put 10,000 songs in your pocket, Dell make MP3 players. Now which brand do you want to be? I will find that brand truth and create a truly relevant positioning.
Generosity isn't about free or cheap, it is about giving something that improves lives; to help you run faster, create home movies easier, flight check-in simpler or bring the bands you love closer. Mix with a Random Act of Kindness or RAK and that is how to create a brand people love and are loyal to.
A big idea isn't big if nobody knows about it. Finding new yet relevant ways to tell your brand story and interact is our passion; could be an app or an advert. New ideas that are delivered in a new way can change a brand's perception more than a bigger budget.