London Business School - Change the world not just your career
London Business School
As global education expanded the School wanted higher calibre international applicants not higher volumes.
We highlighted the impact a globally respected business qualification could have in helping improve the world; especially pertinent to emerging ‘hot house’ economies. Rather than just mentioning what an MBA or other qualification could do for you on a financial level, we gave the brand real gravitas and importance on a global scale. Imagery highlighted the big issues of the day such as the energy, transport and communications.
Importantly, we united all the programmes under a single-minded brand positioning that co-ordinated programmes under one ‘passionate’ brand.
Brand awareness increased over 12%
Co-ordinated global media planning and buying achieved rate card savings of 60%
8-10% saved YOY by programmes ad sharing