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We believe today's brands must: Be honest. Be generous. Be innovative.

Headline Publishing - Books become blockbusters

Challenge
So many books. So little time. How do you make every novel a 'must read'?

Response
Escape traditional book marketing conventions. Instead, think blockbuster not page-turner. Promote authors as entertainment brands as you would a Spielberg film, EA computer game or new band launch. Targeted a wider entertainment hungry' audience with blockbuster' media: TV, virals, illuminated 96s, 48s, 5-ways posters at Oxford Circus, video streaming, teaser websites and lorries. First agency to use digital escalators panels on Underground.
To reach the trade buyers at Amazon, Waterstones and others, we cover-wrapped every individual newspaper at the hotel where one of Europe's biggest book sale conferences was happening.

Results
James Patterson:
Nine consecutive No1's, 1st time individual book sales 500,000+

Martina Cole:
Rewriting the publishing rule book
1 million copies of 'The Take', 4 consecutive No1's

Victoria Hislop:
First novel 'The Island' 28 weeks in top 10 and 1.5 million sold.