Bring an Asian tiger, German engineer and spotless Californian white room together for a new digital campaign on the underground.
To create a product demo with real impact, a tiger ransacks a perfect home much to the annoyance of a fastidious German spokesperson from Bosch. The shoot combined live action, green screen and stock footage. To add an extra dimension, the footage was shot and edited so the tiger appeared to climb the escalators on the London underground. Literally, chasing commuters.
Created, shot and produced in less than a week.
Appeared on the longest escalator runs as well as online.