In the highly competitive world of travel marketing, being the No1 app is essential. Especially as 50% of all hotel bookings are made 24 hours beforehand.
With rivals such as Hotels.com, Booking.com, Trivago and Expedia spending heavily on TV, the campaign focussed on dominating another media. Namely, mobile social media and display, where App Store or Google Play links made downloading easy. A series of online videos were created showcasing the 60,000 hotels, stunning locations, inspirational holiday ideas and ease of download across Facebook in Singapore, Malaysia, Australia, Indonesia and SE Asia.
#1 travel app in Malaysia in a month.
Top 10 travel app in all regions with 2 months.
CPDs below KPIs.