Creativity limitless. Enthusiasm boundless. Innovation relentless.

Madison is the creative avenue where 'Mad Men' converge with brand men, digital gurus, online film-makers, designers and even artists to deliver Creativity without borders.

We believe today's brands must: Be honest. Be generous. Be innovative.

UK Online - Fastest broadband nobody had heard of...

Challenge
Launch a premium high-end broadband service in a crowded cost-driven market.

Response
The brand needed icon. We created an ├╝ber online character that lived in a virtual world. Called simply 'the girl', our choice was a Team GB Olympic rhythmic gymnast. Placed her in an exciting, constantly evolving virtual world where anything digital and interactive was possible, she personified the speed, agility and contemporariness of the brand. 'Human spamming' and a motorised sofa were all part of the mix to reach a geeky, gaming and tech savvy audience.

Results
On a budget 20x less than BT, customer base doubled within 2 years
Marketing Effectiveness Awards finalist
UK Online bought by BSkyB