Sympatex - Fashion that functions
Fashion that functions
Launch a German brand known for outdoor clothing as a fashion label.
Italians and French have a reputation as fashion leaders but not the Germans. However, the clothes were incredibly very well made with a lot a lot of functionality such as breathable, waterproof, and shower resistant. The solution was to show fashionable clothing that stayed looking good whatever life could literally throw at it under the tag line ‘Tested for the Unexpected’. Models were shot as tiny humans in a world of gigantic berries, huge Venus fly traps and leviathan chameleons to highlight how hard wearing they were.
Brand launched globally within 6 months of concept.
Product listed in John Lewis for first time.