Easynet - Business broadband is no puzzle
SME’s believe that they cannot afford decent connectivity; it is usually reserved for the big corporate. So why would they even look at a high-end brand?
By using the infamous Rubik’s cube to personify a difficult problem solved, we highlighted how Easynet solved that challenge. Miniature Rubik’s cubes were delivered in Direct Mail, online display and microsites featured 3D puzzles customers could solve.
Initial sales forecasts were exceed threefold; installation times had to be extended to meet demand.
Finalist at IT Marketing Awards.