Creativity limitless. Enthusiasm boundless. Innovation relentless.

Madison is the creative avenue where 'Mad Men' converge with brand men, digital gurus, online film-makers, designers and even artists to deliver Creativity without borders.

We believe today's brands must: Be honest. Be generous. Be innovative.

Dyrup Paint Europe - Bringing colour to life... everywhere.

Challenge
Across Europe paint and woodcare is seen as very functional. Change people's perceptions so they experiment more with colour.

Response
Over a five year period, we developed the brands (Dyrup, Bondex, GORI) and simplified product ranges across all countries. We developed the retail strategy, created guidelines and new product development, and communicated the new brand position throughout Europe using the concept 'Create a Lasting Impression'.

To relaunch the brand and integrate the new positioning into the public's daily lives, overnight we painted every railway sleeper in every Copenhagen railway station. This experiential campaign highlighted how bringing colour into your world could transform your drab daily life. €50,000 spend resulted in €4.5m media coverage and PR.

Dyrup held market share in a declining market and increased Dyrup's brand awareness.>
Voted European Campaign of the Year by ClearChannel.

Results
Dyrup held market share in a declining market and increased Dyrup's brand awareness.
Voted European Campaign of the Year by ClearChannel.